MANAGEMENT
Sets Stage for MORE!
Are YOU Today's Headline?
Includes selling your talent, expertise and services as a broadcast, publishing and/or merchandising property, maintaining and monitoring your brand for leverage and opportunity, keeping a close eye on competitive products and industry trends, and using our “Steps to Author & Speaker Status” as well as our “15 Steps to Hosting Your Own Show.” Before Stepping Out the Door, 7 Questions to Ask Yourself:
#1 Yes/No: Are You in a Position to Handle Media Frenzy?
Media Frenzies Reaction & Management
#2 Yes/No: Are You Serving Up the Right Appetizers?
Hollywood Catering, Charitable Galas
#3 Yes/No: Are You Well Connected?
Social Media Engagement, Audience Build
#4 Yes/No: Can We Compliment?
Advertising Integration Campaigns
#5 Yes/No: Do You Need That Clip of You on TV?
Media Monitoring
#6 Yes/No: Do You Need Funding?
Investor Relations, Sponsorship Packages
#7 Yes/No: Is Your Product in the Right Gift Bag?
Product Placement, Red Carpet Photography
A rigorous and systematic approach to reputation management can, in fact, yield a demonstrable competitive advantage. A good reputation as reliable, credible, trustworthy and responsible can enhance profitability because it attracts customers to products, investors to entrepreneurs and philanthropists to charitable causes.
What Is Your Reputation Worth?
As most know, reputations are hard to build and easy to destroy. The power of the media can make or break most anyone; the exposure can be a game changer. Our job at LEONARD GEORGE is to ensure that your “game change” remains positive for long-term success.
“Good reputations create wealth,” claims Dr. Charles J. Fombrun, author of REPUTATION from Harvard Business School Press. We like to think so. This is our philosophy, and our role is to build and maintain our client’s reputation within influential circles. It’s a starting off point for more.