A Reputation Development Company
LEONARD GEORGE.tv
A Reputation Development Company for Entreprenuers, Philanthropists and Creatives
What is your reputation worth?
Top Tier Expertise
Nationally Recognized Subject Matter Expert
Are You an Innovator Who Thinks Big, Is Passionate About What You Do, and Wants to Lead By Example? If so, We Have Common Interests
Daniella Cracknell advises on celebrity branding, marketing communications and reputation management, and comes with a specialty in taking thought leaders to a next level of professional growth as founder of LEONARD GEORGE, a reputation development company for entrepreneurs, philanthropists and creatives named after her late actor father of British BBC television fame.
The boutique company brings top tier expertise to the table with a high standard of delivery, top notch responsiveness and follow-through, and enjoys working with trendsetters and innovators who think big, are passionate about what they do, and are dedicated to doing their part in making the world a better place. Is that YOU, too?
Cracknell's expertise stems from a seasoned career in the media industry as a public relations professional working in New York and Los Angeles. She ran departments from television production sets that shaped the reputations of lifestyle cable series, high-profile daytime talk shows and TV newsmagazines.
She has worked alongside industry leading executive producers and some of America's most popular television personalities from the iconic Dick Clark to the comedic Howie Mandel. She is known for stirring media frenzies, managing controversy and negotiating national news stories, having gone up against the ladies of THE VIEW and Howard Stern in stunts for ratings.
Cracknell has been quoted in major media as a spokesperson and in the New York Post's famed 'Page Six' for representing one of the most controversial talk shows in daytime TV history. She is skilled in securing and leveraging large scale media and marketing alliances, as well as overseeing digital, social and international cause marketing initiatives.
Her career started in the big advertising agency world of Manhattan, where she held account management positions handling consumer good accounts. She managed a cause marketing campaign for Pizza Hut that won industry awards, including an Award of Merit from the International Association of Business Communicators (IABC) and a CIPRA Award from INSIDE PR, the Magazine of Reputation Management.
Today she conceptualizes new brands for mass appeal and reinvents old ones as new and useful, each built on a foundation of reliability and trustworthiness and as socially-responsible. That’s tangible economic value in ROI as reputational wealth, which can be leveraged and maximized for sales promotion and organizational growth. What is your reputation worth?
A good reputation attracts customers to products, investors to entrepreneurs, and philanthropists to charitable causes. Those who invest in reputation development, marketing and management of Cracknell’s expertise typically want to raise industry status, gain ground over competition and be in the media spotlight as an innovator, a trendsetter with a unique selling proposition. Is that you, too?
Clients engage through 5 practice areas:
1. BRANDING: Packaging new ideas, building brands
2. PUBLICITY: Acquiring social credibility and awareness
3. BROADCAST: Producing TV concepts and social content
4. PUBLISHING: Developing experts into authors, booking tours
5. SPEAKING: Creating speaker portfolios and platforms of opportunity